
STRATEGIC CFO & GROWTH ADVISOR
Guud
FINANCIAL MODELING & DEAL STRATEGY SPECIALIST
MEDIA + TECH
Problems I Solve
Investor Readiness – Ensuring the company’s story, financials, valuation,and data room stand up to investor scrutiny and accelerate due diligence.Valuation & Deal Structuring – Developing clear, defensible valuations and structuring deals that support fundraising, partnerships, and M&A.Partnership Negotiation – Structuring and negotiating high-value strategic partnerships, licensing deals, and joint ventures, with clear financial lrationale and deal terms.Corporate Development – Supporting companies exploring M&A, asset sales, and helping to shape deal structures and financial strategies..

Who I Work With
Management teams and investors in funded or revenue-generating companies navigating fundraising, M&A, strategic partnerships, or financing – who are seeking high-level advisory to position for growth, investment, or exits.Examples include:- Private equity and venture capital investors.- Creative, technical, or product-driven founders.- Film/TV/Content producers.- Founders/C-Suite/board members of growth stage companies.

Industries I Focus On
Creative & Content – Film/TV studios, streaming platforms, music labels,digital media, gaming, and content-driven marketplaces.Tech & Software – AI, media, travel, wellness, consumer, and SaaS.Investments & Innovation – Family offices, private equity & venture capital funds, accelerators, venture studios, corporate innovation divisions.
Previous Engagements
Pre-IPO media tech company – Led fundraising process and developed new revenue stream.Investment bank – Conducted media investment due diligence.B2B SaaS Startup – Fractional CFO.AI-native content studio – Devised growth strategy and financial model.Venture Studio – Oversaw management, business development, and investor relations.Film studio/music label – Structured joint venture and negotiated terms.Independent film/TV producer – Advised on financing strategy.

Why People Work With Me
High Level Strategy & Execution Detail – I combine deep financial modeling and strategy expertise with practical deal structuring and negotiation support, ensuring financials drive real-world deals.Direct Investor & Deal Experience – I’ve worked on both sides, directly supporting companies raising capital, and working alongside investors, VCs, and corporate development teams to evaluate opportunities.High-Stakes, High-Touch Operator – I work directly with founders, executives, and boards on critical transactions and growth initiatives, ensuring decisions are backed by data and strategic insights.Cross-Industry, Global Perspective – My experience spans numerous industries across the US, UK, Europe, Asia, LATAM, and Middle East, bringing a unique lens to every project.Highly Selective Engagements – I only work with a small number of companies concurrently to remain hands-on and impactful.
How To Work With Me
Fractional CFO / Strategic Advisor – Ongoing retainer, best suited for fundraising, M&A, or strategic growth.Project-Based Engagements – Hourly or project-based fee for targeted support, best suited for defined deliverables within a fixed time frame.Expert Advisory – Hourly fee or outcome-driven compensation for specialized support, best suited for navigating complex situations.

Led By Experience
Guud is built on deep experience guiding ambitious companies through growth ceilings and critical inflection points — known for sharp judgment, invaluable insights, and being the trusted advisor founders, executives, and investors call when the stakes are high and the path is unclear.
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