STRATEGIC CFO
Guud
Great companies don’t fail because of bad products.
They fail because the people building them and the people who need to say yes can’t get on the same page.I work alongside founders, boards, and investors to build the strategy, tell the right story, and navigate the room, so the best ideas get the outcomes they deserve.
Problems I Solve
Investor Readiness & Capital Narrative – Your story, financials, valuation, and data room need to withstand investor scrutiny and accelerate due diligence. I make sure they do.Deal Structuring & Negotiation – Fundraising, M&A, partnerships, joint ventures, and licensing deals structured with clear financial rationale and terms that hold up under pressure.Corporate Development – On-demand deal lead from initial interest, through negotiation, to closing. I manage the process and the stakeholders.Fractional CFO & Strategic Finance – Ongoing financial leadership for growth-stage companies navigating fundraising, partnerships, and scaling, without the overhead of a full-time hire.Partnership & Growth Strategy – Identifying, structuring, and negotiating the strategic relationships that unlock new markets, revenue streams, and competitive advantages.AI Business Case Development – Turning AI initiatives into strategies investors and boards take seriously, with quantified ROI and clear integration paths.
Who I Work With
Management teams and investors in funded or revenue-generating companies navigating fundraising, M&A, strategic partnerships, or financing who are seeking high-level advisory to position for growth, investment, or exits.Examples include:- Family offices, private equity and venture capital investors.- Creative, technical, or product-driven founders.- Film/TV/Content producers.- Founders/C-Suite/board members of growth stage companies.
Industries I Focus On
Tech & Software – AI, media, longevity, deeptech, travel, and SaaS.Creative & Content – Film/TV studios, streaming platforms, music labels, digital media, gaming, and creator economy companies.Investments & Innovation – Family offices, private equity & venture capital funds, accelerators, venture studios, corporate innovation divisions.
Previous Engagements
AI-native content studio – Devised growth strategy and financial model for fundraising.Venture Studio – Oversaw management, business development, and investor relations.Family Office – Structured deal and negotiated terms for portfolio asset M&A.Pre-IPO media tech company – Led fundraising process and developed new revenue stream.Investment bank – Conducted media investment due diligence.B2B SaaS Startup – Fractional CFO.Independent film/TV producer – Advised on financing strategy.
Why People Work With Me
Operator and Advisor – I’ve been inside companies making the decisions and outside as the advisor helping founders, funds, and family offices navigate theirs. Multiple perspectives, fewer blindspots.Build the Room, Not Just the Model – Financial modeling is table stakes. What actually derails high-stakes outcomes is miscommunication, misaligned incentives, and ego. I manage the dynamics in the room so what's important stays important.Global, Cross-Industry Lens – I’ve worked across numerous industries in various continents. Patterns from one industry/region often solve problems in another.Hands-On, Not Delegated – I take a small number of engagements at a time. If we work together, I’m the one in the room, on the call, and in the model.
How To Work With Me
Strategic Reviews – Focused assessments when you need clarity fast. I evaluate pitch materials, deal terms, or financing strategy and deliver actionable recommendations. Best for organisations facing a specific decision point.
Hourly or fixed fee.Project Advisory – Hands-on support for defined initiatives with clear endpoints. Fundraise preparation, partnership structuring, or M&A target screening. Best for teams with a known objective and a timeline to hit.
Hourly or project fee.Retained Advisory – Ongoing strategic finance support on a monthly basis. Flexible hours for companies that need a seasoned executive without a full-time commitment. Best for companies between major milestones or navigating multiple priorities.
Monthly retainer.
Led By Experience
Guud is led by Ka-Wai, a strategic finance and growth executive who has spent over a decade at the center of high-stakes capital decisions across media, technology, and investments. Ka-Wai has managed P&Ls and led corporate development inside publicly traded entertainment companies such as Sony Pictures and Lionsgate. Earlier in his career, he co-founded a social venture fund and worked in media-focused finance. He has lived and worked across the US, UK, Europe, Asia, the Middle East, and Latin America. Ka-Wai holds a degree in Engineering, Economics & Management from Oxford University and an MBA from UCLA Anderson School of Management.
