STRATEGIC CFO
Guud
Investor Narrative & Deal Strategy PartnerGuud works alongside founders, boards, and investors to craft compelling capital strategies, accelerate growth, and close high-value deals with clarity and hands-on leadership.
Problems We Solve
Investor Readiness – Ensuring the company’s story, financials, valuation,and data room stand up to investor scrutiny and accelerate due diligence.Valuation & Deal Structuring – Developing clear, defensible valuations and structuring deals that support fundraising, partnerships, and M&A.AI Business Case Development – Turning AI initiatives into credible strategies by quantifying ROI, aligning with growth objectives, and structuring partnerships or integrations that support long-term value creation.Partnership Negotiation – Structuring and negotiating high-value strategic partnerships, licensing deals, and joint ventures, with clear financial rationale and deal terms.Corporate Development – On-demand deal lead advancing opportunities from initial interest through negotiation and advisor coordination to close.
Who We Work With
Management teams and investors in funded or revenue-generating companies navigating fundraising, M&A, strategic partnerships, or financing who are seeking high-level advisory to position for growth, investment, or exits.Examples include:- Family offices, private equity and venture capital investors.- Creative, technical, or product-driven founders.- Film/TV/Content producers.- Founders/C-Suite/board members of growth stage companies.
Industries We Focus On
Tech & Software – AI, media, travel, fitness/wellness, consumer, and SaaS.Creative & Content – Film/TV studios, streaming platforms, music labels, digital media, gaming, and content-driven marketplaces.Investments & Innovation – Family offices, private equity & venture capital funds, accelerators, venture studios, corporate innovation divisions.
Previous Engagements
AI-native content studio – Devised growth strategy and financial model.Venture Studio – Oversaw management, business development, and investor relations.Family Office – Structured deal and negotiated terms for portfolio asset M&A.Pre-IPO media tech company – Led fundraising process and developed new revenue stream.Investment bank – Conducted media investment due diligence.B2B SaaS Startup – Fractional CFO.Independent film/TV producer – Advised on financing strategy.
Why People Work With Us
High Level Strategy & Execution Detail – We combine deep financial modeling and strategy expertise with practical deal structuring and negotiation support, ensuring financials drive real-world deals.Direct Investor & Deal Experience – We have worked on both sides, directly supporting companies raising capital, and working alongside investors, VCs, and corporate development teams to evaluate opportunities.High-Stakes, High-Touch Operator – We work directly with founders, executives, and boards on critical transactions and growth initiatives, ensuring decisions are backed by data and strategic insights.Cross-Industry, Global Perspective – Our experience spans numerous industries across the US, UK, Europe, Asia, LATAM, and Middle East, bringing a unique lens to every project.Highly Selective Engagements – We only work with a small number of companies concurrently to remain hands-on and impactful.
How To Work With Us
Fractional CFO / Strategic Advisor – Ongoing retainer, best suited for fundraising, strategic growth, and flexible corporate development support.Project-Based Engagements – Hourly or project-based fee for targeted support, best suited for defined deliverables within a fixed time frame.Expert Advisory – Hourly fee or outcome-driven compensation for specialized support, best suited for navigating complex situations.
Led By Experience
Guud is led by Ka-Wai, a finance and strategy professional with global experience across tech, media, and investments. He began his career in strategy consulting before helping to launch a social venture fund in Peru. He then transitioned into media-focused banking and senior management roles at Lionsgate and Sony Pictures. As a fractional CFO, he has advised startups, studios, and investors on fundraising, growth strategy, deal structuring, and content financing. Ka-Wai holds a degree in Engineering, Economics & Management from Oxford and an MBA from UCLA Anderson.
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